The Fanatics logo is seen on a blue background. Fanatics' application to the USPTO indicates it will release a sportsbook under the BetFanatics brand and is also considering hosting poker tournaments. The Fanatics logo is seen on a blue background. Fanatics' application to the USPTO indicates it will release a sportsbook under the BetFanatics brand and is also considering hosting poker tournaments.
Key Takeaways
  • A US trademark application filed this month by Fanatics shows the online sports memorabilia retailer plans to launch an online sportsbook under the brand name BetFanatics.
  • The application to the USPTO shows Fanatics is considering launching at least one, but, perhaps, as many as three, downloadable mobile apps.
  • A launch of three apps would likely include one for an online sportsbook, one for online casino games and poker, and one for fantasy sports.

A US trademark application filed this month by Fanatics shows the online sports memorabilia retailer plans to launch an online sportsbook under the brand name BetFanatics. However, the application also shows that it could possibly launch products for online poker and casino gaming.

The Florida-based company submitted a trademark application with the United States Patent and Trademark Office (USPTO) on May 17. The review process is not expected to be complete for several months.

Fanatics, led by billionaire CEO Michael Rubin, was one of several operators that were denied a sports betting license in New York late last year.