Key Takeaways
- Reports of PokerStars affiliate agreements being summarily cancelled have caused consternation which is being expressed on several affiliate-related forums.
- At least as long ago as 2006, PokerStars offered some of its larger affiliates deals based on paying a revenue share of the rake generated by each new player.
- The revenue share model pays a commission to the affiliate for as long as the new player continues to generate rake.
- Under the management of new owners Amaya, PokerStars may be engaged in a cost cutting measure.
Reports of PokerStars affiliate agreements being summarily cancelled have caused consternation which is being expressed on several affiliate-related forums.
One of the most respected of these is PokerAffiliateListings, where Markus Sonermo announced that his account had been closed.
Sonermo owns poker.org and several other web sites which use the affiliate marketing model.
“I would like to extend my ‘gratitude’ to PokerStars for having closed down my affiliate account yesterday. The reason given was that they felt I had too many old players generating revenue to justify my monthly payment. As if we were on some sort of flat monthly deal,” wrote Sonermo.
