Poker rooms in casinos around the world will have slightly less reading matterial available from February after BLUFF ends the publication of its print magazine.
Subscribers will be refunded on a pro-rata basis, and the long-form articles, features and interviews will move to an entirely digital format.
“The way our readership enjoys our content has changed and this really allows us to reach more of our target audience where the numbers show they’re reading us – via mobile devices and online,” said Lance Bradley, Vice President of Content.
The magazine has been a prominent part of the poker world since it launched in 2004. In 2012 it was bought by gaming company Churchill Downs, anticipating a surge of new business as state regulated online gaming came to the US.
Hopes for another US poker boom proved to be optimistic, and together with the global decline in poker, mean that costs must now be cut. The internet has radically altered the publishing industry, and without a large subscriber base and well-heeled advertisers, print magazines have become economically unsustainable.
“Since its inception, BLUFF has been about making the game of poker more accessible for players around the world,” said Eddy Kleid, BLUFF President. “Focusing on ways to put more content in front of more poker players really is about honoring that legacy.”
