The Global Poker League, the rapidly expanding team-based competition and spectator event, has launched a fresh website on with a new online identity and branding.

Its new slogan—“Compete Globally, Play Locally”—is a hint at the company’s new focus to build on the regional model. While there are still plans for “Season 2” of the global tour, the company is also now planning a third regional tour in another key online poker growth market—Brazil.