Key Takeaways
- The online gaming giant has aggressively pursued high-profile football sponsorships in what it sees as its key regulated markets.
- In France, bwin.party operates online poker and a sports betting through its bwin.FR website.
- Olympique de Marseille is one of the most popular and successful football clubs in France, regularly averaging the highest attendances in French football.
Top-tier French football club Olympique de Marseille (I’OM) has formed a partnership with bwin.party that will see the bwin brand become I’OM’s official online betting and gaming partner.
