Key Takeaways
- GeoComply CEO Anna Sainsbury estimates the number of false negatives flagged by geolocation technology in New Jersey to be in the neighborhood of 10%.
- According to Sainsbury, that marks a considerable improvement of over 25% of the false negatives generated in Nevada when it first launched earlier this year.
- Operators and geolocation service providers took a conservative approach to verifying the location of potential gamblers by setting the acceptable range well within the state borders.
A common issue reported by customers trying to gamble online in the newly regulated markets across the US is their inability to have their location accurately verified by the technology providers servicing the industry.
