PokerStars Exploits Targeted Marketing for WCOOP 2013
Key Takeaways
  • PokerStars has sent an email to players with a recommended set of WCOOP events “that you won’t want to miss.”
  • The exploitation of data for marketing has potential for substantial development.
  • Inaccurate recommendations may risk regulators’ disapproval if players are induced to play at higher stakes.

PokerStars has adopted a more personalized marketing campaign for this year’s WCOOP, sending out emails recommending specific events based on a player’s history on the site.