Key Takeaways
- Swedish Svenska Spel has taken the decision to remove all bonuses.
- CEO Lennart Käll explained that “bonuses and discounts … risk … driving increased gambling, which ultimately may include an increase in problem gambling.”
- The change may make it easier for the Swedish state to take action against advertising by unlicensed operators.
- Adverts which include bonuses could theoretically be deemed to be “socially irresponsible.”
In a decision motivated by consumer protection issues, Swedish Svenska Spel has removed all bonuses and any other form of discount or cash rebate with immediate effect.
