Key Takeaways
- The Swedish Gaming Industry Ethical Council (SPER) has updated advertising guidelines tolimit bonus offers to a maximum of Kr200 ($31.66).
- The guidelines cover profit guarantees, reimbursement of losses, new player sign up bonuses, discounts and progressive bonuses.
- Pokerfuse forecast that advertising guidelines would change following Svenska Spel’s decision.
- Svenska Spel may now be able to mount an effective legal opposition to foreign advertising that uses bonus offers or other incentives.
New advertising rules have been issued by the Swedish Gaming Industry Ethical Council (SPER) which limit bonus offers to a maximum of Kr200 ($31.66).
