DraftKings is unifying its rewards program into a single system to give players a clearer view of their current rewards and status, and reward players regardless of what games they play or bets they place.
The new program, DraftKings Dynasty Rewards, unifies all DraftKings verticals into the new system, meaning players will only need to look in one place to know the score on their rewards. It is also designed to make the rewards process easier and more transparent for users. The new system remains based on the DK Crowns, but it puts casino play, sports betting, and fantasy sports activity under one rewards roof.
The new system isn’t that different from what a lot of other operators offer, but that is a welcome standardization and simplification. With the new unified program, nearly every $1 spent on DraftKings in any way qualifies the player for DK Crowns and special prizes and merchandise.
Dynasty Rewards Unifies the Streams
Dynasty Rewards is active on DraftKings now and provides a unified experience for a player’s rewards. DK Crowns, basically the loyalty points of the new system, are earned through various betting or marketplace activity on the site.
| Vertical | Crowns Earned |
|---|---|
| Casino (progressive slots & keno) | 1 Crown per $1 wagered |
| Casino (regular slots) | 1 Crown per $2 wagered |
| Casino (table games & video poker) | 1 Crown per $5 wagered |
| Lottery | 1 Crown per $1 wagered |
| Sports betting | 1 Crown per $2 wagered |
| Fantasy | 1 Crown per $1 in entry fees |
| Marketplace | 1 Crown per $2 spent |
Crowns contribute to a new loyalty level system that provides increasing value as players earn more Crowns. Starting at bronze and moving up the scale to Onyx, players get special rewards at all levels, but they get juicer as a player accrues more Crowns.
The Bronze level opens the door to basic rewards like access to the Dynasty Store, and missions, achievements, and promos. After that, the sky is the limit with the highest tiers offering VIP and live experiences, to name just a few.
| Bronze | Silver | Gold | Diamond | Onyx |
|---|---|---|---|---|
| 0+ Crowns | 25,000+ Crowns | 125,000+ Crowns | 500,000+ Crowns | 1,000,000+ Crowns |
| Earn Crowns | All previous perks, plus | All previous perks, plus | All previous perks, plus | All previous perks, plus |
| Access to Dynasty Store (DK Shop) | 10% Crown accrual boost | 20% Crown accrual boost | 30% Crown accrual boost | 40% Crown accrual boost |
| Missions, achievements, and promos | New tier welcome reward | Priority customer support | Gift a tier to a friend (Gold) | Gift a tier to a friend (Diamond) |
| Redeem Crowns | Tier-exclusive promos | Live experience | VIP Host | |
| VIP Associates |
There are a few ways to redeem the Crowns once they are earned. Of course, all players (except for users in Indiana) can spend points in the DK Shop, but players can also cash in Crowns for DK Dollars, which can be used for wagering or other activities on DraftKings just like real money.
Crowns are exchanged at a rate of 550 Crowns for 1 DK Dollar, and 1 DK Dollar is the equivalent of $1 in cold hard cash for use on DraftKings—it just needs to be wagered once on any game to be able to withdraw. On top of that direct value, Crowns are also good for tickets, travel, merchandise, and even donations to charity. There are always new choices in the list too, so check back often to see what is on offer.
The new Dynasty Rewards at DraftKings looks to be a simpler and more satisfying experience for the players. It is live now for all gaming verticals, in all US states with DraftKings is active.
