- PokerStars Asia Pacific Poker Tour (APPT) signs a sponsorship deal to integrate the Aussie Millions Main Event into its schedule.
Betfair’s brand will be scrubbed from the Aussie Millions Main Event tables as the PokerStars Asia Pacific Poker Tour (APPT) signs a sponsorship deal to integrate the tournament into its schedule.
The Aussie Millions is widely considered to be the most high profile event in the region, and is a natural fit for the APPT. Betfair announced its sponsorship for the 2013 event in January, but the deep pockets of APPT owners, Global Poker Tours Ltd, mean that a new brand will be prominent for 2014.
Crown Resorts Chief Operating Officer Xavier Walsh :“The Aussie Millions is regarded as one of the marquee poker events globally and by aligning with the biggest poker tour in the region, the Asia Pacific Poker Tour, will further guarantee the event’s success in the coming years.”
The Crown Casino in Melbourne has played host to the Aussie Millions since its inception in 1998. APPT President Danny McDonagh is looking forward to being there for 2014. “Personally, I can’t wait to again be actively involved in one of the very top big buy-in events in the world.”
Global Poker Tours Ltd is the Rational Group subsidiary which manages live tournaments around the world. The brands under its umbrella include:
- Asia Pacific Poker Tour (APPT)
- European Poker Tour (EPT)
- Latin American Poker Tour (LAPT)
- PokerStars Caribbean Adventure (PCA)
- Australia New Zealand Poker Tour (ANZPT)
- Eureka Poker Tour
- UK & Ireland Poker Tour (UKIPT)
- Brazilian Series of Poker (BSOP)
- Estrellas Poker Tour (ESPT)
- France Poker Series (FPS)
- Italian Poker Tour (IPT)
- PokerStars London
- PokerStars Macau
- PokerStars Madrid
