Key Takeaways
- Ultimate Poker has seen a 30% cash game traffic jump in a week after the launch of its new software and VIP program.
- New multi-tabling features mean that some of the growth can be ascribed to existing players adding extra tables.
- The VIP benefit structure should also encourage extra play as qualifying levels for bonuses approach, particularly at the end of the month.
Ultimate Poker’s (UP) release of an upgraded software client and VIP benefits program has helped cash game activity jump over 30% (see graph below).
