A few days ago, BetMGM Casino revealed that it has entered into a partnership agreement with Fremantle, giving BetMGM intellectual property rights for Family Feud and The Price Is Right. These are two iconic game shows recognized across the United States and beyond.
The partnership allows the BetMGM online casino to use these two brands across the full scope of their games, including table games, slots, and non-traditional casino games. Moving forward, the company will have the ability to create a variety of branded games that are likely to get a great response from the players.
These types of deals have been commonplace in the online gambling space, with operators and game creators obtaining rights to popular TV shows and movies to allow them to produce branded titles, which significantly helps increase the game’s visibility from the moment it launches.
New Ways to Shine Light on Classic Brands
In the world of game shows in North America, Family Feud and Price Is Right are two of the biggest and most recognized brands in existence. With this latest partnership in place, BetMGM will seek to utilize the power of these brands for their new casino game releases and bring familiar fun and excitement of these shows in new ways.
In the months to come, BetMGM will be featured as a sponsor during special weeks for upcoming seasons of both shows, with unique partnership integrations that the audience can look forward to.
Suzanne Lopez, COO of Fremantle North America, commented on the partnership, saying that this deal represents a unique opportunity for collaboration between two companies, allowing them to explore ways to offer fresh and innovative experiences through which viewers can connect with the shows.
Strong Start of the Year for BetMGM Casino
With BetMGM Casino Ontario and BetMGM Casino US, the online gambling brand is one of the strongest in North America. Over the years, the operator has gone from strength to strength, constantly expanding its gaming library and coming up with ways to create more immersive experiences for its player base.
The partnership with Fremantle is another step in that direction as it gives BetMGM free rein to design games that not only feature recognizable branding from Price Is Right and Family Feud but also utilize content and build in-game features inspired by the shows.
The online casino already contains over 3,500 gaming titles across the board, many of which have been created through similar partnerships. Some of the most popular games on the platform are Bison Fury, MGM Grand Millions, Dead Sea Scrolls, and Loot’En Khamun, all of which are part of the operator’s progressive jackpot network.
With this latest deal in place, we can expect a full range of new slots and other games coming to the platform over the course of the year and beyond.
In addition to offering a rich selection of slots, table games, and live dealer tables, BetMGM Casino provides a safe platform founded on responsible gambling principles, putting players’ safety and well-being above everything else.
