Key Takeaways
- TSG reported year-over-year growth of 13% in net gaming revenue in its online poker vertical.
- Two-thirds of PokerStars’ players receive on average 20% more rewards than before.
- Underlying gross-gaming revenue (GGR)—that is, revenue prior to deductions of the rewards program—also grew in the quarter due to the introduction of Stars Rewards.
In July 2017, PokerStars began the international roll-out of Stars Rewards. The new cross-vertical loyalty program is one of the biggest overhauls in how the company approaches customer loyalty in its twenty-year history.
