Traffic Insight
Key Takeaways
  • Traffic was down 3% in the global cash game market and nine out of the top 10 global poker rooms lost traffic on the week.
  • The seven-day moving average of cash game traffic is now down to less than 41,000 representing a three year low point for the industry. The previous low of 42,458 occurred in June last year.
  • Spain and Sweden were the only two markets which saw traffic gains. In the case of Sweden, the gain was entirely down to the strong end of month factor which the market experiences.

Traffic was down 3% in the global cash game market and nine out of the top 10 global poker rooms lost traffic on the week.

The seven-day moving average of cash game traffic is now down to less than 41,000 representing a three year low point for the industry. The previous low in of 42,458 occurred in June last year.

Spain and Sweden were the only markets which saw traffic gains. In the case of Sweden, the gain was entirely down to the strong end of month factor which the market experiences.