Traffic Insight

Global cash game traffic resumed its downwards trend with gusto this week, falling 2.7%. Not all operators felt the same impact.

Partypoker is back in the top five of the global rankings, but Full Tilt is still languishing in seventh. Almost all markets fell, only New Jersey, Italy and Spain saw increased traffic this week.

Using the less granular 30-day moving average, which makes overall trends more visible than the seven-day average, many markets are at historically low marks. With another month or two to go before the seasonal summer decline reverses, Sweden is at seven-year low, and Italy, France, Spain and New Jersey are all at their lowest points since national gambling regulation was introduced.