Marketing Insight

PokerStars

Alongside the major changes to PokerStarsVIP scheme that were announced this week, the market leader also said that it was investing heavily in “marketing that reaches new audiences and re-ignites the interest of lapsed players.”

Eric Hollreiser, Amaya’s Director of Corporate Communications, announced that superstar brand ambassadors Cristiano Ronaldo and Neymar Jr will soon “be part of the biggest global consumer marketing campaign in PokerStars history.”