Traffic Insight

The worldwide cash game market remained steady in November. Average concurrent cash game seats across the entire industry for the last week of the month was recorded at 31,450, up half a percentage point over the last week of October.

While we’re generally moving into the high season and regular gains are expected, November is frequently a less stellar month as operators lay quiet before pushing bigger Christmas and New Year’s promotions. This was observed last year: From August 2015 through to January 2016 average monthly traffic rose every month with the exception of November, where it dipped 1.6%.