Key Takeaways
- US daily fantasy sports operator FanDuel has announced a major rebranding and now touts a player “Bill of Rights” that aims to address some of the criticisms leveled against the industry over the last year.
- The website has been updated with a new color scheme, look and feel, and promises a more user-friendly layout.
- A new marketing strategy for the next NFL season moves away from last year’s focus on large contests and big prizes.
US daily fantasy sports operator FanDuel has announced a major rebranding and now touts a player “Bill of Rights” that aims to address some of the criticisms leveled against the industry over the last year.
