Key Takeaways
- Paddy Power plc half year results show 19% revenue growth despite a fall in poker.
- The company reports 100% growth in the critical mobile gaming segment with fully 43% of online revenues now coming from mobile.
- Social media is also a strong point with over 1.7m followers on Facebook and Twitter.
- Paddy Power plans to exploit this marketing base with the launch of the first real-money sportsbook on Facebook.
Paddy Power plc, the Irish company notable for its brazen marketing stunts, has reported declining poker revenues in its half year results. In its online division Casino, Games, Bingo and B2B gained 19% more than offsetting poker’s fall.
