Key Takeaways
- The new three-year deal will give Paddy access to its supporter base for marketing its brand, and access to Arsenal first-team for promotional purposes.
- Last Week, Bodog announced it had signed with Arsenal to become its official Asian betting partner.
- The Paddy/Arsenal deal is another in a string of partnerships between UK football clubs and iGaming companies announced in the last two weeks.
Paddy Power has re-signed with Arsenal Football Club to be their official betting partner for the UK, Ireland and Italy, the group announced Thursday.
