After its announcement that it was continuing to sponsor MotoGP, bwin.party has now agreed to extend and redesign its sponsorship deal with Spanish football club Real Madrid.
The bwin.party name will no longer appear on the players’ jerseys—the new deal is all about “exploiting the Group’s extensive content and media rights catalogue” and is structured to reflect changed consumer behavior.
Rather than being displayed on the shirts, the bwin.party name and logo will be on the perimeter signs and prominent on the clubs website. Co-branded mobile and gaming apps are planned and bwin will have access to players for marketing campaigns.
The company is currently neck and neck with iPoker Spain for third place in the Spanish regulated market, but a very long way behind 888Poker Spain and market leader PokerStars. It operates under both its bwin and PartyPoker brands.
