Key Takeaways
- The Committees of Advertising Practice (CAP) has amended its rules on gambling advertising.
- The current rules prohibit the use of “individuals who are or appear to be under the age of 25 from appearing in marketing communications.”
- A “narrow exemption” has now been made where the individual portrayed is a participant in the sport which is the subject of the wager.
- The use of youthful celebrity players to promote gambling sites remains prohibited.
The body responsible for writing UK advertising codes, the Committees of Advertising Practice (CAP), has amended its rules on gambling advertising.
