- A year after partypoker deleted the Palladium Elite VIP tier, it has been reborn at partypoker New Jersey.
- Players need to earn 10,000 points playing poker or casino games to qualify for the status which is valid to the end of the quarter in which it is earned and for the succeeding quarter.
- The VIP level was removed from the dot-com site in April 2013 as part of partypoker’s shift towards a more recreational player model.
- The need to create market share in New Jersey’s nascent market has pushed liquidity back into the spotlight.
A year after partypoker deleted the Palladium Elite VIP tier, it has been reborn at partypoker New Jersey.
Players need to earn 10,000 points playing poker or casino games to qualify for the status. It is valid to the end of the quarter in which it is earned plus the following quarter.
The advertised benefits players will receive on reaching the new VIP level are New Jersey oriented:
- Exclusive access to VIP events, such as tickets to VIP parties, backstage passes to concerts and seats at sporting events.
- Opportunities to play in exclusive live tournaments.
- Year-round discounts at the PartyPoker store.
- Dedicated “Palladium Elite hosts” that help players with nearly anything they need.
- Bigger and more frequent bonus opportunities.
The new status was launched in the middle of April with the incentive that any player reaching it by April 16 would win a ticket to a freeroll offering a $2k buy in package to the New Jersey Championship of Online Poker (NJCOP), which concluded Sunday.
The VIP level was removed from the dot-com site in April 2013 as part of partypoker’s shift towards a more recreational player model.
The much smaller New Jersey market has a different dynamic. The 9m population will not sustain more than a couple of poker networks—so early market share is partypoker’s goal.
“Having sufficient player liquidity is a prerequisite for success in online poker,” CEO Norbert Teufelberger said back in the 2011 bwin.party annual report. “It means that players can quickly find a table to play at the stakes they want.”
The strategy to change the player ecology in the dot-com site—the balance between grinders and recreational players—put liquidity lower down the priority list, hence the reduction in incentives for high volume players.
The need to create market share in New Jersey’s nascent market has pushed liquidity back into the spotlight, and more high volume players means more tables open for recreational players to join.
