Key Takeaways
- In spite of the substantial marketing spend of the big operators, and the occasional exchange of positions in the cash game traffic rankings, their respective market share has been remarkably unaffected.
- There is a substantial amount of tinkering at the edges of market share, but no evidence of any real breakout—nothing seems to allow any operator to challenge PokerStars’ dominance in the global market.
In spite of the substantial marketing spend of the big operators, and the occasional exchange of positions in the cash game traffic rankings, PokerStars’ respective market share has been remarkably unaffected.
