Marketing Insight

Partypoker

Industry observers who remember the short-lived International Stadium Poker Tour (ISPT) will be interested to see partypoker’s take on the concept.

The ISPT promised a huge guaranteed main event played online while inside Wembley Stadium. The event turned to dust until Dusk Till Dawn owner Rob Yong rescued the event and personally guaranteed a $1 million prize pool.

Partypoker and Dusk Till Dawn now have a partnership in the UK market, and have announced a 12 stop UK tour with all events being played at famous sports stadiums.