Brand ambassadors that specialize in live streaming poker have become increasingly routine. Land-based poker operators have also seen the potential to use live streaming to reach wider audiences and have embraced the real-time broadcasting of their products.

The use of live streaming as a method to promote poker continues to grow unabated. PokerStars added two new members to its Team Online last week, and earlier this week, partypoker added a dedicated live streamer to its roster of ambassadors—just the latest in a series of Twitch-focused signings by the world’s top online poker rooms.