Key Takeaways
- PokerStars has unveiled Jackpot Poker, a new standalone mobile app that offers free-play access to PokerStars’ immensely popular “Spin and Go” lottery tournaments.
- The product is an evolution of PokerStars PLAY, its social poker brand that encompassed apps on Facebook and mobile.
- Following the rebranding to Jackpot, it is now firmly focused on Spin and Gos.
PokerStars has unveiled Jackpot Poker, a new standalone mobile app that offers free-play access to PokerStars’ immensely popular “Spin and Go” lottery tournaments.
The product is an evolution of PokerStars PLAY, its social poker brand that encompassed apps on Facebook and mobile. PLAY combined Pokerstars’ global player pool with an aesthetic closer to the likes of Zynga Poker and other “social” games, using various “gamification” techniques to boost engagement and monetize free-play traffic.
