Key Takeaways
- Poker finds itself in a Catch 22. It needs an influx of sponsorship dollars to grow and attract more players and fans, but until the game becomes more popular and reaches more people, it will not attract the interest from mainstream sponsors that is so desperately needs to reach mainstream audiences.
- One way poker can achieve a greater popularity is organically with news headlines that portray the game in a positive light. But it takes more than just coverage by the poker media to ignite the kind of growth that the industry needs to thrive once again, and events other than the WSOP need to rise in prominence in order to expand interest in the game.
Poker finds itself in a Catch 22. It needs an influx of sponsorship dollars to grow and attract more players and fans, but until the game becomes more popular and reaches more people, it will not attract the interest from mainstream sponsors that is so desperately needs to reach mainstream audiences.
