Key Takeaways
- The way online poker operators are rewarding players has changed dramatically over the years.
- Go back a couple of years, and high volume players could expect over 60% of the rake they paid returned to them, with cash delivered straight to their account balances.
- Today, that has all changed. Operators are seeking to use their rewards programs not as a simple conduit to return rake back to high volume, often net-withdrawing players, but to increase the enjoyment derived from the product and encourage play from the entire player base.
The way online poker operators are rewarding players has changed dramatically over the years. Go back a couple of years, and high volume players could expect over 60% of the rake they paid returned to them, with cash delivered straight to their account balances.
Today, that has all changed. Operators are seeking to use their rewards programs not as a simple conduit to return rake back to high volume, often net-withdrawing players, but to increase the enjoyment derived from the product and encourage play from the entire player base.
From missions, “gamification,” freerolls, and random prizes, we look at how the leading online poker rooms are rewarding their players in 2016.
