Flutter to Ramp Up Promotions for PokerStars in US, is Focused on Cross-Sell Opportunities Flutter to Ramp Up Promotions for PokerStars in US, is Focused on Cross-Sell Opportunities
Key Takeaways
  • Flutter Entertainment said its revenue from online poker and casino gaming in the US increased 31% year-over-year, attributing part of the windfall to a full year of contributions from three new states — Connecticut, Michigan, and West Virginia.
  • The Dublin-based gaming conglomerate — whose brands in the two verticals include PokerStars, Stars Casino, and FanDuel Casino — said it plans to ramp up its promotion of PokerStars with sports bettors in the US in the near future.
  • The growth of FanDuel Sportsbook is projected to lead to profitable cross-sell opportunities between online sports betting, online poker, and online casino gaming.

“It’s really just investing and scaling up the business and making sure we’re taking the opportunities that we see before us in the market.” Flutter Entertainment said its revenue from online poker and casino gaming in the US increased 31% year-over-year, attributing part of the windfall to a full year of contributions from three new states — Connecticut, Michigan, and West Virginia.

The Dublin-based gaming conglomerate — whose brands in the two verticals include PokerStars, Stars Casino, and FanDuel Casino — said it plans to ramp up its promotion of PokerStars with sports bettors in the US in the near future.

US Revenue Increased 50% Year-Over-Year

Flutter reported gaming revenue of $339.7 million from its US segment in 1H 2022, a 31% year-over-year increase when measured in constant currency ($241.8 million).

Total revenue from the US segment was nearly $1.3 billion, a 50% increase year-over-year in constant currency ($788.3 million). That included $930.9 million from sports betting revenue, which increased 58% ($546.4 million).