bwin Sponsors Belgium's Most Successful Football Club
Key Takeaways
  • bwin.party already boasts existing sponsorship deals with Manchester United, Real Madrid, Juventus and FC Bayern.
  • Its partnerships are a clear indicator of the regulated markets the group sees as having potential for growth: The UK, Italy, Spain, Germany and now Belgium.
  • bwin.party came to an agreement with Partouche to obtain a license in Belgium.

bwin.party has inked a three-year deal with 32-time Belgian champions RSC Anderlecht to become its official online gaming and betting partner.