bwin.party to Launch Own Brand in New Jersey
Key Takeaways
  • The PartyPoker parent company was one of eight partnerships given the go-ahead by the New Jersey Division of Gaming Enforcement late last week.
  • bwin.party has partnered with MGM and Boyd, the joint owners of the The Borgata casino in Atlantic City and has confirmed that it intends to launch gaming products under its own brand.
  • Already The Borgata has launched BorgataPoker.com and BorgataCasino.com to take pre-launch signups; bwin.party has launched PartyPokerNJ.com.

bwin.party announced it was “delighted” to have received a Transactional Waiver Friday to operate online gaming in the state of New Jersey, and confirmed that it intends to launch gaming products under its own brand.