Michigan fantasy sports in January 2023 Michigan fantasy sports in January 2023
Key Takeaways
  • Revenue for Michigan fantasy sports in January 2023 reached a record-breaking $2.9 million.
  • Newcomer PrizePicks accounted for $1.8 million of the total revenue.
  • PrizePicks took a market share of over 60%, dwarfing the usual market leader DraftKings.

Revenue in Michigan fantasy sports exploded in January 2023, with operators reporting a combined $2.9 million in revenue — the second highest month on record. And the spike was all down to one operator — newcomer PrizePicks.

The latest data, recently provided by the Michigan Gaming Control Board and released on a six-week delay, shows that PrizePicks reported $1.8 million in revenue in January, the highest of any single operator in the three-year history of the market.

It was enough to take a market share of over 60%, more than double the usual market leader DraftKings, which reported a $725k in revenue. FanDuel, with just $271k in revenue, had to settle for a distant third place.