- BetMGM has announced a sports betting partnership with Elon Musk’s social media platform, X.
- BetMGM will serve as the exclusive odds provider for X, marking the first partnership of its kind.
- X users in the US will first gain access to BetMGM’s latest odds for professional football.
One day before billionaire Elon Musk, one of the world’s richest people, was reportedly expected to be gambling in Las Vegas, BetMGM announced that it had formed a sports betting partnership with X, the social media platform owned by Musk.
Under the partnership, BetMGM, a 50-50 joint venture between MGM Resorts International and Entain, will serve as the platform’s exclusive odds provider.
BetMGM said its agreement with X — formerly Twitter, until it was rebranded by Musk last July — was the first of its kind between a social media platform and a sports operator.
“X is the center of the sports world’s conversation 24 hours a day, seven days a week,” BetMGM CEO Adam Greenblatt said in a statement Friday.
“Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.”
