Merge Gaming Strategy Leaves Cash Game Traffic Flat
Key Takeaways
  • Mege’s recreational player strategy has left cash game traffic flat for over 6 months.
  • The network has missed the post summer recovery and now faces the new year downturn with much reduced numbers.
  • Part of the reduction is to be expected from the recreational player strategy, but liquidity also matters.

Merge Gaming has gained almost 9% of extra cash game traffic in the last week, but its traffic trend remains flat after six months of strategy changes.