- PokerStars and 888 launch Xmas promotions.
- PartyPoker’s PokerFest smashes guarantees.
- Ladbrokes “gamifies” marketing with scratchcard VIP program.
- TonyBet promotes Hold’em and Omaha games with rake free tables.
PokerStars
The traditional PokerStars Christmas Festival comes with a $10 million headline in promotions this year.
The events have already begun, and run through until December 27 when a special edition of the Sunday Million will offer a guaranteed prize pool of $5 million.
The Daily Double Jackpot offers 84 separate tournaments, two a day at each buy-in level. Any player who can win both events on the same day will get an extra prize of $1 million.
From the beginning of December, players will have a daily mission to achieve as part of the Christmas Calendar promotion. Each mission achieved delivers a different prize.