Key Takeaways
- Bet365 Performance Marketing Manager believes that the industry still has a major role to play.
- Meanwhile other giants in the industry have looked to move away from traditional affiliate marketing.
The affiliate industry has suffered some major setbacks recently, but it can take heart from comments made by Stephen Appleton Bet365 Performance Marketing Manager who believes that the industry still has a major role to play.
“I don’t think the importance of affiliate marketing can be underestimated in this industry, and I don’t foresee it becoming any less significant,” Appleton told SBCnews in an interview. “The great thing about the affiliate model is that the revenue share arrangement means that both sides of the partnership continually benefit from activity of referred players.”
