Key Takeaways
- For the last two years Switch Poker’s has maintained average cash game traffic stats of between 10 and 20 seats filled.
- In a strategy driven as more by money than marketing ideology, Switch has adopted what it calls “Guerilla marketing.”
- Offering table status is used as an alternative to cash handouts in the form of a fairly sophisticated “Medals” system.
It may be tough at the top, but surviving at the bottom requires different mindset.
A long way down the cash game traffic rankings are several sites which maintain very low average numbers. In 55th position is Switch Poker, a site which offers mobile-only online poker.
The tiny online poker room has managed to maintain its cash game traffic with some unique marketing and promotions.
