- Playtech’s iPoker online poker network has quietly carved out a strong position in Italy and has, in fact, become a market leader, per data seen by PRO.
- As per the ADM data, for the month of September, iPoker held an overall market share of 45.49% while PokerStars had to settle for a 40.29% share.
- In terms of tournaments, iPoker did even better slicing nearly 48% while PokerStars touched just above 40%.
- The cash game numbers were much closer, with iPoker reporting 42% while PokerStars took a share of 40%.
Playtech’s iPoker online poker network has quietly carved out a powerful position in Italy and has become a market leader, per data seen by PRO.
Unlike other jurisdictions where the revenue figures are available to the public, the Italian gaming regulator ADM reports data privately to operators and is not made available to journalists or analysts. However, data provided to PRO by the network shows that iPoker Italy has outranked other networks in terms of revenue generated.
As per the ADM data, for the month of September, iPoker held an overall market share of 45.49%, while PokerStars had to settle for a 40.29% share. In terms of tournaments, iPoker did even better, slicing nearly 48%, while PokerStars touched just above 40%. The cash game numbers were much closer, with iPoker reporting 42% while PokerStars took a share of 40%.
