Key Takeaways
- William Hill is no longer accepting bets, wagers, deposits or new sign ups from the Netherlands and has instructed affiliates not remove all marketing directed at the country.
- The Dutch regulator has publicly warned operators that any future license application will be put at risk if they continue to target Netherlands citizens in the period running up to the implementation of new gambling laws.
- The decision to stay in the Dutch market even after the first warnings from Kansspelautoriteit may indicate a reluctance to abandon a lucrative business. The decision to comply now surely implies a license application will be forthcoming as soon as the new regulations are in place.
William Hill is no longer accepting bets, wagers, deposits or new sign ups from the Netherlands and has instructed affiliates to remove all marketing directed at the country.
As of December 1, the Netherlands gaming regulator is accepting preliminary expressions of interest for online gaming licenses which are planned on be on offer sometime in 2015. The William Hill withdrawal from the Dutch market looks to have been timed to coincide with this date.
The Dutch regulator has publicly warned operators that any future license application will be put at risk if they continue to target Netherlands citizens in the period running up to the implementation of new gambling laws.
