Betfred Finds UK Marketing  Success with Pub Poker League
Key Takeaways
  • In keeping with its humble British origins, Betfred took to the pubs to promote its poker offering this year, with the inaugural Betfred Pub Poker competition.
  • A thirteen week league culminated in a grand final at the Grosvenor Casino in Coventry, where 220 players played for a £10,000 prize pool with the winner also receiving a £5000 pro-sponsorship deal.
  • The concept of local poker competitions in pubs and clubs, leading to a grand final, is a traditional marketing channel not often used by online poker rooms in this era of internet and social media.

In keeping with its humble British origins, Betfred took to the pubs to promote its poker offering this year, with the inaugural Betfred Pub Poker competition.