While the New Jersey online poker market is by far the biggest regulated market in the US, circumstances and conditions have made it a highly competitive space.

The world’s three largest online poker brands compete in the market that saw its first fledgling online poker operator fail less than a year after the market opened, during a time when online poker was more lucrative than it is today.

Yet despite the challenging road, Pala Interactive chose to enter the fray earlier this summer with its own in-house poker software that has been in development for years.