Key Takeaways
- The first two weeks of 2016 have seen global cash game traffic increase by 7.2%. The rise comes after a New Year slump, but even so, in the last week traffic hit its highest point since late April 2015.
- Sometime in the next couple of weeks seasonal factors will see cash game traffic reach its annual peak, before it begins to decline as the nights grow shorter in the Northern hemisphere where the majority of online poker players are located.
- The last week has seen a small decline in almost all markets but it is impossible to say whether this presages the seasonal fall, or whether new poker promotions will keep traffic on an upward trajectory until early February.
The first two weeks of 2016 have seen global cash game traffic increase by 7.2%. The rise comes after a New Year slump, but even so, in the last week traffic hit its highest point since late April 2015.
Sometime in the next couple of weeks seasonal factors will see cash game traffic reach its annual peak, before it begins to decline as the nights grow shorter in the Northern hemisphere where the majority of online poker players are located.
The last week has seen a small decline in almost all markets but it is impossible to say whether this presages the seasonal fall or whether new poker promotions will keep traffic on an upward trajectory until early February.
