Sports podium with the PokerStars red spade logo standing on the first place tier. Shared Liquidity Keeps PokerStars Firmly Above Rivals Sports podium with the PokerStars red spade logo standing on the first place tier. Shared Liquidity Keeps PokerStars Firmly Above Rivals
Key Takeaways
  • PokerStars NJ maintains its revenue lead for the fourth consecutive month, attributed to shared liquidity.
  • Shared liquidity proves beneficial for the New Jersey online poker market, contributing to revenue stability and growth.
  • WSOP NJ experiences a decline in market share and revenue, losing ground to both PokerStars and BetMGM.
  • BetMGM Network shows resilience by keeping pace with PokerStars, successfully navigating the competitive landscape.
  • PokerStars’ shared liquidity strategy continues to propel its revenue growth, outperforming rivals and reshaping the market dynamics.

The narrative that shared liquidity is a boon for operators continues in New Jersey online poker.

For the fourth consecutive month, PokerStars NJ led its rivals in terms of revenue, according to the New Jersey Division of Gaming Enforcement (NJDGE). The Flutter brand, which is on the Resorts license, grossed $903k in April.

PokerStars continues to lead because the operator combined its player pool in New Jersey with its counterpart in Michigan on January 1.

Online poker in NJ is now in the longest stretch since 2020, where operators held the same position — first, second, and third place — for revenue since a nine-month stand that saw WSOP top its rivals on the BetMGM Network and PokerStars. That nine-month streak began in December 2020 and ended in August 2021.