Market Monitor: New Jersey June 2021
Key Takeaways
  • Online poker revenue in New Jersey fell to $2.2 million in June 2021, its lowest point since before the pandemic.
  • Poker revenue from the state’s three licensed operators declined 37.5 percent year-to-year, marking the fourth consecutive month with a year-to-year shortfall.
  • Caesars (WSOP/888) maintained its lead atop the field in terms of poker for the 13th consecutive month, boosting its market share up to 40.5% in June.
  • For the fifth time since January, monthly online casino revenue in New Jersey topped $100 million, hitting $104.8 million in June.

Online poker revenue in New Jersey fell to $2.2 million in June 2021, its lowest point since before the pandemic, according to data from the state’s Division of Gaming Enforcement (NJDGE).

Poker revenue from the state’s three licensed operators declined 37.5 percent year-to-year, marking the fourth consecutive month with a year-to-year shortfall. But the year-to-year numbers improved for the third consecutive month as the industry laps the pandemic year.

Similar year-to-year declines are expected in the coming months, as the market reflects the effects of a brief boom in online poker that coincided with the pandemic during the first months of 2020.

Caesars (WSOP/888) maintained its lead atop the field in terms of poker for the 13th consecutive month, boosting its market share up to 40.5% in June, its highest since April, when it held 42% of the market. The operator reported $892k in revenue, down 3% month-to-month and 36% year-to-year.

Borgata (including partypoker and BetMGM) increased their market share for the second consecutive month, reaching 33% in June, its highest market share since March. The operator was in second in terms of market share for the seventh consecutive month. June 2021 online poker revenue was $733k, down 5% month-to-month and 20% year-to-year.

Resorts (PokerStars NJ) yielded market share to Caesars and Borgata and held a 26.5% stake of the market in June, its lowest share since December 2020. Resorts reported $585k in online poker revenue in June, down 19% month-to-month and 53% year-to-year.

For the fifth time since January, monthly online casino revenue in New Jersey topped $100 million, hitting $104.8 million in June. But revenue was flat, and the year-to-year growth rate continued to slow, reaching just 29% in June.

By comparison, growth rates in the sector mostly exceeded 100% between April and December 2020 and 80% between January and March 2021.

Borgata extended its lead over the field to take a 32% market share and reported $33.6 million in revenue, up 5% month-to-month and more than double year-to-year.

Golden Nugget held second place in June in terms of market share with about a 26.5% stake and $27.6 million in revenue. The operator’s revenue was down 11% month-to-month and down 5% year-to-year.

Resorts remained in third place for the 11th consecutive month with a 21% share. Revenue totaled $21.9 million, up 5% month-to-month and 37% year-to-year.

Revenue from online sports betting surged to $62.2 million, the second-highest month on record and up 29% month-to-month, according to the NJDGE.

Meadowlands Racetrack dominated the sports betting market in June with a 61.5% market share and $38.1 million in revenue, up 28% from $29.8 million in May. Resorts, in a distant second place, had a 28% market share and reported $13 million in revenue, up from 36% and $9.5 million in May.