New "Pik'em" Game Will Mark 888's Return to Poker Product Innovation New "Pik'em" Game Will Mark 888's Return to Poker Product Innovation
Key Takeaways
  • Few details surrounding the new game were revealed beyond its expected launch in October.
  • The name suggests that 888 may introduce a variant where players pick which hole cards to keep.
  • Such formats have been spread online before, including Pineapple, Crazy Pineapple and Irish Poker.

888 poker has stated that a new game, dubbed Pik’em Poker, will launch next month.

Few details surrounding the new game were revealed beyond the brief mention in last week’s investors call and presentation slides.

“We’re … adding a new unique variant that we developed that’s called Pik’em Poker,” said Itai Pazner, the group’s Chief Operations Officer, but nothing more was divulged.

During the presentation, the company revealed that revenues from online poker had declined a precipitous 28%. In a bid to change its fortunes, the company put forward two main plans: an overhauled poker client dubbed Poker 8 set to launch this year, and new product games. The two are set to launch in October.