PokerStars Officially Announces Level Up with Lex, Their Personalized Video Training Tool PokerStars Officially Announces Level Up with Lex, Their Personalized Video Training Tool

Online poker giant PokerStars has officially announced Level Up with Lex, a new video training program built into the client that sends players personalized training videos featuring eponymous PokerStars ambassador Lex Veldhuis.

The system has been in the works for a long time: it is thought to have been live for a subset of players for at least a year, PRO understands. However, the company officially unveiled it for the first time via press release last Friday.

“Personalisation of our players’ experience and making their time with us more beneficial is at the heart of this innovation,” said Severin Rasset, PokerStars Managing Director & Commercial Officer, Poker, Product and Innovation. “We wanted to give our players a seamless and interesting way to improve and learn.”

“When people are improving and progressing their skills, they generally enjoy the experience more and this is great for the game,” he added. “This is the first large-scale, consumer facing use of AI for online poker and we are truly excited to bring this to our players who get the benefit of learning from Lex and one of the most sophisticated tools in online gaming.”